From Personal Struggles to Purposeful Skincare: Vilvah's Inspiring Journey

This Women’s Week, we shine a spotlight on Vilvah, a brand where every product tells a story of strength, sustainability, and the spirit of entrepreneurship.

Founded by Kruthika Kumaran in 2017, Vilvah’s story starts with a strong mission to make a difference, with one natural product at a time.

The Heartfelt Story Behind Vilvah

When life's challenges knocked on her door, Kruthika Kumaran answered with purpose and passion.

After losing her mother to skin complications and witnessing her daughter's struggle with eczema, Kruthika, an engineering graduate, knew she had to take matters into her own hands.

She began experimenting with natural ingredients in her home kitchen in Coimbatore, with goat milk being at the heart of her formulations.

What started as a personal quest quickly evolved into a vision to bring safe, natural, and effective skincare to everyone.

With an initial investment of just Rs 10,000, Kruthika turned her vision into reality. Vilvah’s Goat Milk Shampoo, one of their first products, offered a refreshing and chemical-free alternative to mainstream products.

The brand’s innovative strategy of offering budget-friendly travel packs allowed customers to try before committing, a thoughtful touch that built trust and loyalty.

Vilvah’s Impact: Empowering Women and Building Community

Vilvah is a brand that doesn’t just focus on profits but on creating a lasting impact:

• Clean Beauty Commitment: All products are crafted with natural ingredients, free from harmful chemicals, ensuring safe and effective skincare.

• Sustainability at Core: Vilvah's eco-friendly packaging and waste reduction initiatives reflect a genuine dedication to protecting the planet.

• Empowering Women: Kruthika’s journey is a beacon of inspiration for female entrepreneurs. Vilvah also collaborates with women artisans, offering them a platform for financial independence.

• Creating Loyal Customers: By offering trial packs and focusing on customer education, Vilvah nurtured a unique brand experience, turning first-time buyers into lifelong fans.

Another beloved product from Vilvah is the Milk Drops Brightening Serum. This lightweight, hydrating serum is infused with the goodness of milk protein and niacinamide, offering a radiant glow and even skin tone.

Its natural formula helps reduce pigmentation, dark spots, and signs of aging, making it a go-to choice for a healthy, dewy complexion. The serum's gentle yet effective ingredients make it perfect for all skin types, highlighting Vilvah’s commitment to safe and natural skincare.

A Women’s Week Takeaway: A Brand That Uplifts and Inspires

Vilvah’s story is a powerful reminder that with passion and perseverance, women can build lasting legacies. As we celebrate Women's Week, Vilvah shines as a beacon of inspiration, not just for its high-quality natural skincare but for its dedication to uplifting women and creating a positive impact on the world.

By championing sustainability and offering a unique brand experience, Vilvah has built a community of loyal customers who resonate with its values.

Vilvah is a brand that proves beauty can be a force for good, making every purchase a step towards supporting ethical practices and empowering lives.